Now Enrolling · Ages 11–18
We Don't Just Teach. We Build Cool Bosses.
South Africa’s first story-driven entrepreneurship academy for young people aged 11–18. Built on one belief: the best time to start thinking like a boss is right now.
4 +
Learning Pillars
R149 /mo
Starting From
100 %
Story-Driven
0 jobs
Required to Succeed
Cool Bosses Academy
Your 4 Pillars of Power
Financial Literacy
Money mindset
Leadership
Own your path
Ubuntu
Community power
Common Sense
Real life skills
11-18
Age Group
R249
Full Access / Month
Built by Real Entrepreneurs
A Real Academy. Real People. Real Vision.
Cool Bosses Academy was not built in a boardroom. It was built by an entrepreneur who lived the gap between what school teaches and what the real world demands.
Every book, every lesson, every challenge in the academy comes from real entrepreneurial experience — not theory. This is a practitioner-built platform, not a classroom extension.
“I built a business. I learned what school never taught me. Now I want to give that knowledge to every young person before they need it — not after they’ve struggled without it.”
Senzeni Dladla
Entrepreneur · Author · Founder, Infomedia
Real Books, Written by a Real Entrepreneur
Not commissioned content. Senzeni is the original author of the Cool Bosses book series — every story drawn from lived experience.
Backed by a Real Business Track Record
Infomedia (infomedia.co.za) is a functioning South African business — proof that the entrepreneurial principles we teach actually work.
Built for South Africa Specifically
The context, the examples, the characters, the challenges — all designed for South African realities. Not imported, not generic.
Secure, Private & Parent-Controlled
Safe digital environment. Parents control access, track progress, and choose subscription tiers. Your child's data is never shared or sold.
The Problem We're Solving
School Prepares You for a Job. We Prepare You to Own One.
Cool Bosses Academy was not built in a boardroom. It was built by an entrepreneur who lived the gap between what school teaches and what the real world demands.
Every book, every lesson, every challenge in the academy comes from real entrepreneurial experience — not theory. This is a practitioner-built platform, not a classroom extension.
“Don’t wait for opportunities — create them. That’s not a slogan. It’s the operating system of every Cool Boss we build.”
Senzeni Dladla
Founder
The Curriculum
Four Pillars. One Powerful Boss.
Every Cool Boss masters four areas that school ignores. Each pillar is anchored to a story-driven book and a full practical course.
Financial Literacy
Understanding money before money becomes a problem. Saving, investing, and starting a business with what you already have.
Money · Wealth · Business
Leadership
Leading yourself before you lead others. Owning your decisions, developing your voice, and building the discipline of a real boss.
Self · Confidence · Direction
Ubuntu
Community is your greatest asset. Empathy in business, collaborative problem-solving, and building with others toward shared success.
Community · Empathy · Together
Common Sense
The practical intelligence school never teaches. Critical thinking, real decisions, and the street-smart problem solving every boss needs.
Thinking · Decisions · Life
The Cool Boss Vision
This Is Who Your Child Is Becoming
The young people you see here represent the vision we are building toward — confident, capable, and already thinking like bosses. This is the entrepreneurial identity Cool Bosses Academy is designed to awaken in every learner. It starts with a book and a subscription. It ends with a mindset that lasts a lifetime.
The Young CEO
Confidence that doesn’t wait for a title. Our learners are trained to lead from day one — in the boardroom, on the site, or in the community.
The Young Builder
Trades are businesses. Plumbing, construction, carpentry — a Cool Boss learns to own the trade, not just do the job.
The Young Chef Boss
Not just cooking — owning a kitchen, running a restaurant, understanding food as a business. That’s the Cool Boss mindset.
The Young Analyst
Financial literacy in action. Reading numbers, understanding patterns, making decisions with data — skills no one teaches at 13.
The Community Boss
Ubuntu is not just a word. It’s a business strategy. Our learners discover that the people around them are their greatest asset.
The Graduate Boss
When a learner completes all four pillars, they don’t just earn a certificate — they walk away with an identity. A Cool Boss for life.
Which of these is your child becoming?
Every role above starts with one decision — the decision to think differently. Cool Bosses Academy gives them the tools, the stories, and the community to make it real.
The Journey
Three Steps to Becoming a Boss
Simple enough for an 11-year-old to understand. Powerful enough to change how they see the world.
1. Start With the Book
Every Cool Boss journey begins with a story. Our books introduce each pillar through characters your child will actually relate to — facing real challenges, making real decisions.
Available in print & digital →
2. Enter the Academy
Subscribe and unlock the digital academy. Video lessons that follow the story deeper. Boss Lab challenges that make learning real. A community of young bosses to grow alongside.
From R149/month →
3. Become the Boss
Complete all four pillars. Earn the Cool Boss certificate. And carry the mindset that no 9-to-5 ever gave anyone — the belief that you can build something of your own.
A certificate + an identity →
Pricing
Simple, Honest Pricing.
No hidden fees. No long-term contracts. Cancel anytime. Your child’s future doesn’t have a price — but access to the tools to build it starts at less than a takeaway a week.
Starter
R149
per month · 1 learner
- 1 learning pillar (your choice)
- Story-driven video lessons
- Boss Lab challenges
- Student progress dashboard
- Digital completion certificate
Full Access
R249
per month · 1 learner
- All 4 learning pillars
- Full Boss Lab access
- Community access
- Weekly new content drops
- Premium Boss certificate
- Priority parent support
Family
R349
per month · up to 3 learners
- 3 separate learner profiles
- Parent progress dashboard
- Family leaderboard
- Shared Boss Lab challenges
- + Everything in Full Access
Save up to R489 with an annual plan · School & NGO licensing available · Contact us for bulk pricing →
Real Voices
What Parents & Young Bosses Say
Safe & Private
No ads. No data selling. Parent-controlled access at all times.
Built for SA
South African context, examples, and currency throughout.
Cancel Anytime
No lock-in contracts. Monthly or annual — your choice.
Secure Payments
PayFast — South Africa’s most trusted payment gateways.
The Time Is Now
Is Your Child Ready to Be a Boss?
Cool Bosses Academy is open. The books are ready. The academy is live. The only thing missing is your child’s first lesson.